‘In many ways, I don’t understand, I listen to you, watch you and miss you. There is certain silliness in this uncertainty. I never wanted you to know I am vulnerable, but then you noticed me. Noticed the meager me though you knew my shadow will follow you forever’ Cheap pleasure being your alter ego…Read more The cheap pleasure
How does a company calculate its performance? Is there a measurement between performance and strategic goal? KPI, said the CMO. These are a set of quantifiable and qualitative measures also known as Key Performance Indicators. Every organization has its own criteria to set its KPI. Customer loyalty, net revenue, new customers, reach, impressions or anything…Read more KPI and its five fingers.
https://www.youtube.com/watch?v=1UvPZ8fD4B8 In a country like India where there are underlined examples of gender inequality, Nike has coolly dealt it. It has presented the women of the country in a way the masses haven’t seen before. It isn’t the stereotyped women who takes pride in soft skin or rosy lips. She is strong and ambitious. She…Read more Will the ‘Da Da Ding’ ad sell Nike shoes?
“The network of human nodes is the biggest advantage of digital marketing.” The world leans over the mobile and the desktop. These two screens were just enough to feed my pocket and my creative urge. Being a digital marketing manager of a burgeoning startup, there is a lot of potential to experiment, learn and redo…Read more Marketing – Learning The Digital Way!
The drops of water out of the filter created an echo in the corridor. It was just enough to trouble my already worried self. With well-ironed suits there are more walking around. One small question is hovering around every innocent soul out there. How will the interview go? Getting into an IIM has become really…Read more Pardon me? Sir.
Copyright © umanidhi photography Love, an enticing gesture it is. I saw what the spring does to strawberries. Ignorance, a privy emotion it is. I saw it when the caterpillar thought the world is over, but it grew into a butterfly. Pride, a deceptive addiction. I saw it when the night died so many times…Read more –Am no Psychotic!–
Copyright © umanidhi photography The shades of love are perplexing yet discerning. I wandered in the wild sprinkling my youthful shadow on the complexions. There were many who matched my shades, yet I was never content. That caught my eye, was her florid expressions. I pondered with conflicts, while I admired her semblance. A shade…Read more –PRESAGE TO FONDNESS–