KPI and its five fingers.

How does a company calculate its performance? Is there a measurement between performance and strategic goal? KPI, said the CMO. These are a set of quantifiable and qualitative measures also known as Key Performance Indicators. Every organization has its own criteria to set its KPI. Customer loyalty, net revenue, new customers, reach, impressions or anything…Read more KPI and its five fingers.

Will the ‘Da Da Ding’ ad sell Nike shoes? In a country like India where there are underlined examples of gender inequality, Nike has coolly dealt it. It has presented the women of the country in a way the masses haven’t seen before. It isn’t the stereotyped women who takes pride in soft skin or rosy lips. She is strong and ambitious. She…Read more Will the ‘Da Da Ding’ ad sell Nike shoes?